Imagine you are promoting your company or product either on a billboard, an ad in the newspaper or on the TV and somewhere in all of this you want to make sure the viewer/potential customer gets all the information they need to help them make a buying decision and have everything they need to contact you and complete the sale.

OK, I know currently you have the choice with your advertising medium – plaster your brand name all over the place, hit the potential prospect with a high impact assault on their senses, gain attention, generate interest leading to making a decision and then getting them to act on it.  Except no billboard hoarding is going to be able to do that as the prospect is driving along at 60 mph and how many people do you see stopping alongside a billboard with pen and paper in hand taking the advertisers contact information from the ad?

Not many if indeed, any!

In Japan they have been experimenting and innovating 2D barcodes and cell phones equipped with a reader or more usually, just the ability to send a Multimedia Messaging text (known as MS as opposed to SMS).  The system is known as Jagtag and the 2D barcode labels at the center of this concept is able to store music, audio, picture and video information as well as gain access to marketing collateral stored online.

The neat part of Jagtag is that it is able to deliver information both ways – not only is the 2D tag able to give you immediate information, but it can also be integrated with an online back-end you can hook into with your cell phone giving the website your personal preferences or your location so the marketing response to your request for information is highly contextual.

Imagine you see a an ad, you like what you see so you text the Jagtag code (by scanning it with your cell phone) to the text number provided, the code is processed and the appropriate message is then returned to the user’s cell phone which is then used on the cell phone as and when they wish. There are no API’s to download and no fuss while the advertiser is updated in real-time with the response to their marketing efforts.

The US version simply requires you to subscribe to either Verizon or AT&T networks and some big names have signed up for the concept including Nike who have been trailing the system with Nike 6.0.

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