Only the size of a grain of rice, a pet microchip is usually injected just under the skin at the back of the neck of your pet.  The procedure is usually carried out by a veterinarian and is quick and painless.  The chip carries information which is readable by a chip reader, particularly a code [...]

Every pet should be tagged or chipped; the cost is minimal and the impact upon the pet is negligible with painless injection or for those with a fear of needles, collar tags. More dogs and cats are lost in winter than at any other time of the year so it becomes doubly important that they [...]