Whether you are an established business sending products to customers through the mail or a first-time seller on eBay looking to clear out the garage, getting the shipping basics correct is vital if you expect to make money and enjoy satisfied customers rather than paying out for the bad publicity and having your day consumed by an irate buyer.

First off, get the shipping label right!

The shipping label needs to clearly identify who the recipient is, there address and whether they have to sign for the package on delivery.  It should also contain precise and simple instructions on what to do in the event the recipient is not available to collect the package or it cannot be delivered – your return address and telephone contact number are the bare minimums required here.

It is not unusual for shipping labels to utilize barcode technology to enable efficient tracking of the package using an online tracking system which you may give your customer access to so they can see for themselves where the package delivery is within the schedule.

Secondly, packing materials are frequently second-rate or the packing method used is not effective.  Make sure you use appropriate packing materials for the contents of the package – it is pointless shipping a fragile object wrapped in newspaper and then left to rattle around a box which is too large for the item it contains.  Making sure you use good quality packing materials is essential not only for the protection of the item, but also for your reputation as a seller with your customers.

Another important point to remember is that if you ever have a need to claim on insurance for any loss or damage caused in transit, the insurance company will probably want to see that you used a properly addressed shipping label with good packaging.  Insurance is not there to cover improperly addressed and packaged goods but to compensate when they are damaged in transit – you as the insured must take all reasonable steps to ensure loss does not occur.

Another hint is to make sure that if you are sending fragile or delicate items, you must make sure this is clearly visible on the packaging.  Combining a brightly colored warning sign with your shipping label is a good way of making sure you have all the materials in one place that you need to address and warn the handlers and recipients of what is contained.

By far the most effective method for making sure your package gets from A to B is to concentrate on the shipping label.  The mail service can work wonders with minimal information, but you can ensure a faster delivery time if the information they need is available to them clearly and easily; it goes without saying that if the recipient information is not clear or is lost, the package not likely to be delivered in the first instance!  When you are sourcing shipping labels and packaging materials, consult with your print partner for the best method to achieve the results you are looking for and especially if you are shipping delicate or non-standard items.

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