Thirty years ago, the idea of running a marathon for anyone except a dedicated athlete with eyes on gold at the Olympic Games was pretty unthinkable.

Today, the idea of ordinary men and women running a marathon, followed by a lengthy bike ride and punctuated by a cooling couple of miles swimming is not so far-fetched!  My brother-in-law completed three Iron Man competitions last year and only quit this year because his wife has put her foot down.

The growth in outdoor and extreme sports activities has increased the need for vital personal information to be carried by participants.  Sports requiring high levels of exertion create situations where participants need assistance and sometimes urgent medical intervention as the human body is pushed to extreme limits.  It is not only the high exertion levels which create high risk for those taking part; many long distance or extreme sporting activities take place in areas which are remote or without readily available medical assistance on hand making and the difference in treatment for a heat victim with diabetes and one without can mean the difference between life and death as one simple example.

Many sports ID label kits use some form of wrist band to carry personal identifier and medical information but personally, I cannot stand a wrist band attached when I’m running; it’s just a mental thing with me but fortunately there are alternatives. The shoe pouch for instance, provides a simple and cost effective means of carrying my identity and contact information safely and securely attached to the laces of my running shoes; it doesn’t interfere with my running and I don’t have a wannabe fashion icon strapped to my wrist which makes me feel uncomfortable.

Other variants include ankle straps, id chains and you can easily find sports apparel suppliers with built in pouches and pockets designed specifically for carrying identification and medical information and still provide the functionality and sport utility you need for your sport enjoyment and performance.

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