Only the size of a grain of rice, a pet microchip is usually injected just under the skin at the back of the neck of your pet.  The procedure is usually carried out by a veterinarian and is quick and painless.  The chip carries information which is readable by a chip reader, particularly a code [...]

Thirty years ago, the idea of running a marathon for anyone except a dedicated athlete with eyes on gold at the Olympic Games was pretty unthinkable. Today, the idea of ordinary men and women running a marathon, followed by a lengthy bike ride and punctuated by a cooling couple of miles swimming is not so [...]

Tagging your possessions is something many of us do but we fail to consider the full scale benefit to be derived from making sure our goods and chattels are identifiably ours. Take look at some of the law enforcement statistics regarding lost and stolen property: a tagged item is 37 times more likely to be [...]

Over 90% of pets are tagged in the United States and this is the major reason why so many pets are returned to their owners but there is a starkly contrasting statistic when it comes to our children; less than 2% have some form of identification upon  them! Fortunately, the overwhelmingly vast majority of missing [...]

Every pet should be tagged or chipped; the cost is minimal and the impact upon the pet is negligible with painless injection or for those with a fear of needles, collar tags. More dogs and cats are lost in winter than at any other time of the year so it becomes doubly important that they [...]