Labels and stickers have never been cheaper or easier to source and no matter what you need, you should be able to find a print and design partner who can deliver what you need, at the price you demand and without sacrificing quality.  You are only restricted by your own imagination though many printers will offer a very wide range of designs and templates for you to use if you want something quickly – still, there is always scope for your own personal touch given the technology available today.

Many online websites are offering cheap printed labels and other services but you should establish who you are dealing with before you place the order and part with your hard earned cash. You are strongly advised to deal with a US based supplier who will also be directly responsible for producing your order; many online web suppliers are actually sub-contracting the print work overseas, particularly to the Far East, where print work is conducted on old presses (usually sold off as obsolete from the US and elsewhere back in the 1970’s and 1980’s) – the quality is poor, the environmental impact is extremely high and you have very little control over the print process with extended turnaround times and almost no recourse if something goes wrong.

The moral of this story is to buy American!

Many people never even consider how a label can help them in the first instance so here is a brief list of typical label orders which can be fulfilled by a competent print and design partner – remember it will serve you well if you can keep work with the same supplier because it will reduce lead times, decrease design team input and as a supplier gets to know you better, they will be able to help you that much better too.

Here’s the list:

• Barcode labels
• Anniversary labels and seals
• Shipping labels
• Cheap or Value Labels
• Control Panel Graphic Overlays
• Custom integrated Shipping Labels
• Bespoke or Custom Labels
• Custom Wine Labels
• Parking Permits and Stickers
• Custom Short Run Labels
• Embossed Labels
• Four Color Process or CMYK Labels
• Hang Tags
• Medical and Veterinarian Office Labels
• Oil Change Stickers
• Personalized ID Tags
• Short Run Custom Labels
• Waterproof Labels
• Window Decals

In addition there is a growing interest in the personal use of labels and stickers.  It is quite common for orders to be placed for personalized stickers for kids; anniversary and birthday occasions; Christmas, Thanksgiving, 4^th July and New Years celebratory tags and sometimes any old occasion just for the fun of it such as a personalized beer label when you are having a family get-together.  Wine buffs have been getting in on the cheap label act by personalizing their wine for serving at table or weddings and such – it is a lot cheaper and is easier than you may think!

As we said at the very beginning, you are only restricted by your imagination in terms of what you have on the labels and stickers you want and what you are going to use them for – and it is definitely not going to break the bank either.

First off, get the shipping label right!

The shipping label needs to clearly identify who the recipient is, there address and whether they have to sign for the package on delivery.  It should also contain precise and simple instructions on what to do in the event the recipient is not available to collect the package or it cannot be delivered – your return address and telephone contact number are the bare minimums required here.

It is not unusual for shipping labels to utilize barcode technology to enable efficient tracking of the package using an online tracking system which you may give your customer access to so they can see for themselves where the package delivery is within the schedule.

Secondly, packing materials are frequently second-rate or the packing method used is not effective.  Make sure you use appropriate packing materials for the contents of the package – it is pointless shipping a fragile object wrapped in newspaper and then left to rattle around a box which is too large for the item it contains.  Making sure you use good quality packing materials is essential not only for the protection of the item, but also for your reputation as a seller with your customers.

Another important point to remember is that if you ever have a need to claim on insurance for any loss or damage caused in transit, the insurance company will probably want to see that you used a properly addressed shipping label with good packaging.  Insurance is not there to cover improperly addressed and packaged goods but to compensate when they are damaged in transit – you as the insured must take all reasonable steps to ensure loss does not occur.

Another hint is to make sure that if you are sending fragile or delicate items, you must make sure this is clearly visible on the packaging.  Combining a brightly colored warning sign with your shipping label is a good way of making sure you have all the materials in one place that you need to address and warn the handlers and recipients of what is contained.

By far the most effective method for making sure your package gets from A to B is to concentrate on the shipping label.  The mail service can work wonders with minimal information, but you can ensure a faster delivery time if the information they need is available to them clearly and easily; it goes without saying that if the recipient information is not clear or is lost, the package not likely to be delivered in the first instance!  When you are sourcing shipping labels and packaging materials, consult with your print partner for the best method to achieve the results you are looking for and especially if you are shipping delicate or non-standard items.

Shipping labels and mailing labels come in all shapes and sizes and many are not made from what you may at first sight believe! It is not only how some of them are made that may give you pause for thought but sometimes, a shipping label originating from one part of the globe can give a wry smile when it ultimately arrives at its final destination.

Vintners for example have been working on numerous ways to accentuate the look and feel of their wines and packaging, notably concentrating on the bottle and labeling which has itself become big business within the industry. California is typical of the developments in marketing wine by concentrating on the packaging even when they have an already excellent wine inside. A good example is the 2006 Retour Willamette Valley Pinot Noir with a bottle that weighs in at 2 pounds 5 ounces and that’s empty! The weight is in large part due to the metal label applied to the bottle which simply adds a significant amount of weight (almost a pound) which may be great if you are into that sort of thing but buy a case of the stuff and you are quite literally shipping 12 pounds of shipping label!

In a case of cultural differences playing their part, an Australian firm manufactured the country’s leading brand of sticky tape under the brand name “Durex”. In an export drive, millions of rolls of the stuff were shipped overseas but a degree of consternation occurred when the initial shipments arrived in the UK – perplexed customs officers were confronted by shipping labels and manifests declaring the goods to be “Rolls of Durex” – in the UK, Durex is the leading brand of prophylactic!

A near marketing disaster was created when Johnson & Johnson chose a cutesy little baby as the poster child for a baby food they were selling into certain African countries. Unfortunately, in Africa many of the people are illiterate and in any event there are so many languages and dialects spoken that labeling a food package is almost irrelevant. Instead, what you see on the tin is what you expect to find when you open the container and while here at home, the Johnson baby may be as cute as button, in Nigeria consumers were put off the product because they thought they were actually buying cutesy white babies ready for the pot!

When it comes to language and translation, shipping labels are a wealth of funny stories and incidents. Customs inspectors in New Jersey were confronted with a shipment imported from India which the shipping labels declared to be full of “Burned Cow” and they certainly had an aroma of bad BBQ emanating from it too. A team from the Center for Disease Control arrived and after establishing a quarantine and mobile laboratory to conduct tests and deal with the contents they proceeded to treat the packages with rubber gloves. Opening the packages revealed nothing more innocuous than hand carved wooden sculptures of cows in various poses (the cow being the most sacred animal for many Indians) and which had been charred as part of their finishing.

Shipping labels may be the source of fun and controversy for some but they are in fact simple to produce and source as well as performing a valuable function. You can design your own shipping labels easily in a custom format to suit your needs or simply source pre-designed ones for a special message such as “Fragile” – cheap and fast, it’s your choice but try to avoid the funny mishaps too!

A kid’s crayon is so colorful and always gets attention. When you address a package with one of your kid’s crayons, that is sure to be the package that everyone opens first. Nothing says a first class presentation like a Periwinkle crayon!

Sometimes a surprise is fun. Leave the “To” information out and leave them guessing. See just how long it takes for them to figure out the package was from you. If they really care about you – they’ll know for sure the package was yours. Really, you are doing yourself a favor with this one.

Children need to practice their handwriting. Why not let them practice addressing your packages? If the handwriting is poor – there might be some slight problem with mailing the package – but that’s just a chance we all take these days. This is the ideal time to let Junior practice their “ABCs.”

Always address packages when you have missed a night’s sleep. When you’ve been up all night with a colicky baby or working on a presentation, this is the ideal time to address your package. They say the senses are heightened when you have a lack of sleep – then again there is the lack of motor skills that some complain about. But we’re sure your package will arrive eventually.

Close your eyes and open to a page in your address book and point your finger. The name your finger points to is the person this package is really meant for. You see, had you used a shipping label you would have gotten in the way of this package’s true karma. Thank heavens for the Universe and Divine Intervention!

If you would like to actually get a package to its destination, please consider buying your mailing labels from MaverickLabels.com, a custom label printing company.