Part of my job requires that I travel frequently for business. And, I have gotten into the habit of reading quite heavily while on these business trips. Reading helps to pass the time on flights, in airports, taxis, and so on – as well as to help me catch-up on industry trends and analysis.

Carrying around multiple magazines or books can be quite a hassle, however. So, I recently purchased a Kindle (digital e-book reader). It is an amazing piece of technology and affords me the luxury of storing dozens of books and magazines for review at any time – without the bulk and inconvenience of transporting the printed versions.

My Kindle has become a valuable asset in my business and personal travels. I take it with me everywhere now and it is an essential piece of my carry-on luggage. As a matter of fact, my Kindle has replaced my laptop as the first thing I break out, after the airline pilot gives word that it is okay to use personal electronic devices.

Well, on a recent Alaska Airlines flight, you can imagine my surprise as I realized my Kindle was missing. After de-boarding the plane and walking to the waiting lounge for my connecting flight, I reached into my carry-on bag to take out my trusty e-book reader. But it wasn’t there. After thinking back, I remembered using it and then putting it in the seat pocket in front of me as I got up to stretch my legs before landing.

There was no time to go back to the first gate to ask if anyone had turned in the device before my connecting flight. So, I feared the worst… My Kindle may be gone for good. Just then, my cell phone rang from a number that I did not recognize. I answered the phone and, to my amazement, it was an Alaska Airlines customer service agent. She stated that they had found my Kindle in the seat pocket of my first flight and that she noticed the ID My Stuff label on the back with my name and cell phone number. She asked if I was still in the airport and said she would do her best to get it to me right away.

The wonderful Alaska Airlines agent borrowed an airport golf cart and was able to get my Kindle back to me before my next flight departed. I was thrilled to have my Kindle back in-hand, truly before I could even really miss it. The ID My Stuff label had absolutely saved the day! Without that ID label, it most likely would have been weeks before I got the device back – if even at all.

Medical ID tags, no matter what form they take, are looked for as part of standard practice by emergency responders and medical personnel.  By alerting doctors and first responders to conditions such as allergy sensitivity, blood group and medications being taken, much time can be saved and there is no doubt that lives have been saved because of the information contained on such identification tags.

Medical identification tags are suitable for many more people than those with an allergy or a condition such as diabetes, in fact there are many more instances where medical personnel need to be alerted and can be easily enough.

If a patient has any of the following, a medical identification tag will assist in identifying both the patient and more importantly, the condition which they suffer from:

• Alzheimer’s Disease
• Atrial Fibrillation
• Diabetes (type 1 and 2)
• Angina
• Low Blood Pressure
• Arrhythmias
• Pacemakers
• Surgical issues e.g. heart surgery, cancer treatment
• Transplant
• Epilepsy
• Medicine Use (especially where multiple prescriptions are being taken)
• High Blood Pressure
• Benign Intracranial Hypertension
• Hypertension
• Low Blood Pressure
• Allergy information

Once a medical responder understands you suffer from a set of conditions or are taking a particular type of medication, treatment options can be much more rapidly assessed.  Vitally, avoiding some treatment regimes is essential for certain types of patient – if a patient is recovering or taking medication as a consequence of a heart condition, then certain standard drugs for pain control must be avoided or else there is serious risk to life.

Medical identification tags are also becoming more “intelligent” – the obvious development with tags was to include patient identifiers such as name, address and next of kin, but with advances in technology, a new generation of smart tags are under development.  Using microchips, much more information can be stored and indeed, there is no practical or theoretical limit to the amount of information which can be stored in this way.

Imagine a scenario where an unconscious individual is admitted to an ER facility, and while the patient is as yet unknown, the medical identification tag contains a chip which holds a copy of the patient’s medical records.  By using the appropriate reader, medical responders can access the entire medical history of the individual including such ancillary information as insurance coverage so they know the bill will be settled prior to treatment being provided!  It has not been unknown for essential treatment to be withheld or delivered after considerable delay while such administrative issues have waited to be resolved – cold comfort to you if you are the patient in this instance.

Development of medical identification tags is flowing into other identification and tracking areas.  RFID technology for instance, has been used for some time to track moveable assets, but the application to people has been discouraged in many instances because of the threat to civil liberties. So far, application has been restricted to those prisoners who are sentenced to house arrest but there are obvious medical applications for those who suffer from dementia for instance.

One thing is clear, the days of a simple metal tag with a blood group imprinted upon it have become numbered – the days of the smart medical tag are almost upon us.

Kristen Thompson, customer care tech, scans a cat in search of a microchip to identify the pet's owner. (Post / John Leyba)

The Pros

The advantages of inserting a microchip in your pet are numerous:

• As we have already said, the procedure is quick and causes no pain for your pet;
• It is highly effective in returning pets to their owners when they go missing;
• The presence of the microchip and the information contained on the chip register demonstrates who owns the pet in the event someone else takes your missing animal in and decides to give them a “new home”;
• Microchips are usually used for cats and dogs but they are also eminently suitable for a wide range of other pets and animals, including livestock;
• The chip reader information is always clear and will never fade unlike a tattoo;
• Chipping your pet is permanent unlike using a collar and tag; and
• Shelters and the police will automatically scan a found pet to see if the animal has a chip.

Chipping your pet dramatically increases the odds of being reunited with them if they go missing compared to traditional forms of finding a missing animal.

This is not to say that there aren’t any drawbacks to the micro-chipping your pet.

The Cons

• Some microchips are not readable by different types of chip reader, so even if your pet is chipped, unless the shelter is operating the appropriate type of reader, your pet’s microchip may not actually be detected and read;
• Microchips are not visible and there is nothing to say that a pet has been chipped unless there is an additional identifying tag on their collar, though collars and tags may be lost as well – this leads to the possibility that your pet may be “adopted” by the finder who may be blissfully unaware you own the pet;
• The owner must keep the register updated with their contact information and frequently there are costs involved in maintaining the entry and for making any changes to it;
• The chip can migrate within your pet’s body which may make it impossible to read with a scanner;
• Microchips are not GPS tracking devices, so they do not give the animal’s position if it goes missing though many people assume this is in fact the case;
• The technology is not widely known to the general public who may therefore not know that the pet should be scanned in the first place – this means it is essential to still tag your pet and also to make it clear that there is microchip inserted; and
• When a pet does go missing, owners with an animal which has been chipped tend to assume the pet will be returned to them because of this.  As a result, they neglect to take action to locate their pet themselves, such as calling the shelters and placing missing posters around the neighborhood.

Asset Tags by Maverick Label – Mark Trumper

Lasers are needed to take the images used in constructing he hologram – in fact two laser beams are used in conjunction with a photographic plate – these combined images are then viewable as a hologram using normal light.  One laser beam hits the object from the side while the other hits the object from the front – the photographic plate collects both reflected images so the image collected is actually a dual-image on one photographic plate – this creates the holographic effect.

If this seems complicated, it’s because it is – and this is why hologram stickers are such an excellent security device – they are so very difficult to reproduce by counterfeiters.  If you wish to instill confidence in your customers that the products you are supplying to market are in fact made by you and covered by your warranties and guarantees, then a hologram sticker with your logo and brand stamped on them are an excellent way to do this.

So secure are hologram stickers that they are incorporated into credit and debit cards as well as formal identification cards used by companies and government agencies.  While hologram stickers are more expensive to produce and source than ordinary labels and stickers, the costs is still not prohibitive because modern print technology is capable of rendering the pieces at a very cost-effective price.  You can order hologram stickers in relatively small print runs but you will benefit from much greater cost efficiencies if you order larger print runs for the stickers.

Other hologram sticker applications include:

• Quality control marks on items which contain intellectual or performance property such as software, film and audio;
• Asset tracking labels to demonstrate ownership and equipment information (especially when combined with barcode tags);
• Tamper proof evidence by preventing sensitive items such as medication or baby foods from being opened or if they are opened, the end-user will have visual evidence of tampering;
• Vehicle registration and parking rights;
• Concert and event ticket anti-counterfeiting measures;
• Confidential document protection;
• Clothing hang tags;
• Original equipment manufacturer marks (OEM) for use in a wide range of applications including car and aircraft parts as well as widely used in software packaging; and
• Lottery ticket scratch cards.

Hologram labels lend themselves to a wide range of creative uses so it is simple to incorporate your brand name and logo or other customized design into the finished product.  Using hologram labels in connection with your branding lends a degree of unique differentiation to help your company products be more readily identifiable in the minds of the buying public and to get the most out of hologram labels you should consult with a print and design partner who is experienced in designing and producing them.

Labeling provides a key weapon in the war against the imitators as packaging is one of the hardest things for a counterfeiter to replicate.

Holograms provide a great way of ensuring the product is genuine as they are exceptionally difficult to replicate; so useful and effective are holograms than many currency notes in circulation overseas use holographic images as part of the overall design – something actively being considered by the U.S. Treasury in the war on counterfeit money operations.  A drawback of holograms is that they can still be stolen as a separate item of value in themselves and many counterfeit DVD operations in the Far East have found ways to actively source holographic stickers or in fact replicate them to an acceptable standard.

Luckily, there have been significant advances in the development of digital printing and colored inks which have been combined with barcode technology to provide an extra layer of differentiation as well as carrying important information about the history of the product package.

Color barcode labels have been actively developed by HP with several pharmaceutical companies who have been looking at ways to ensure the end-user readily sees the medicines they are using are genuine and also are able to access vital information concerning that batch of medicine product.  In some instances, the ability to trust the “medication” is a matter of life and death with an enormous black market for illicit, counterfeit medications.

Before you think this is an issue which affects only the undeveloped world consider that one Viagra pill was selling for over $100 on the black market when the drug was initially launched and only available after an exhaustive medical screening session.

Beating the counterfeiters is a seriously thorny issue!

Hoodia Gordonii was the diet supplement extracted from a cactus which only grew in a specific and restricted location in East Africa and was subject to very strict certification standards but at one point it was thought that over 75% of the supplement was actually counterfeit goods.  These two examples alone have resulted in billions of dollars of sales to unwitting consumers – a direct loss to the manufacturers and the consumer.

A barcode is an optical machine readable representation of information that originally used simple parallel lines with the width of the lines and spacing in between determining the information being carried.  A rapid development was the introduction of other geometric shapes (triangles, squares, rectangles and other polygonals) to represent data and these are also known as barcodes.

A barcode costs a fraction of a cent (approximately $0.005) to produce and implement which competes very well with more recent systems such as RFID tags which are capable of greater functionality (such as real time tracking of inventory) however, they do cost substantially more (around $0.07 to $0.30 per tag).

Today barcodes are used to carry much more detailed information for users and the information is also now capable of being read by the product’s end user as an aid to the selection and usage of the purchase.  Barcode readers are equally simple and cheap to operate and many retail outlets are providing customers with handheld readers for self-scanning of their purchases and also to provide the customer with greater information that is tailored to the marketing aims of the retailers rather than the manufacturer.

The universal applicability and cost effectiveness will ensure that the barcode will remain with us for many years to come and no doubt its life expectancy will continue to be extended as the simplicity lends itself to greater application in the technology led world.

RFID has far more constructive uses than just making sure a crook sticks to a curfew. RFID tags are used to track containers and shipments even down to the individual parcel in certain cases, but the technology has recently been enjoying new application.

Wells Fargo has the job of tracking thousands of laptops from hundreds of locations and knowing when one can leave a location and who ought to have possession of it has been a security nightmare.  Using RFID, each laptop has been implanted with a tag which has upon it the information necessary to automatically detect whether it can in fact leave their offices and in who’s possession it ought to be.  More than this, in the event of a lost or stolen laptop, RFID can be employed to track the location of the device in order to recover it.

Though the concept behind RFID is simple, the technology required is in fact extremely complex.  In this instance, complex technology does mean high cost for individual readers and tags and the price tag for most RFID solutions is beyond the budget of individual customers when insurance and ensuring back-up procedures are so much more cost effective.  An RFID kit from Tiktag will probably cost in the region of $190 yet insuring the laptop against loss of theft will cost a fraction of that amount.

RFID technology is not limited to tracking assets and determining the location of missing items for big companies with car tracking technology having been around for over a decade and the benefit certainly outweighs the cost in such instances.  When it comes to smaller, portable devices such as laptops, smart phones and personal items the cost effective technology for RFID tagging for personal use is still some distance away.

Article provided by MaverickLabel.com, a good source for custom property ID labels & RIFD labels.

Vein mapping provides for a more sophisticated and secure proprietary identification solution than finger printing security using the intricate network of veins under the skin of the palm of your hand.  This provides a far more unique security biometric that is itself more secure.  Finger prints can be replicated by taking copies off of objects touched by the target; making a replica becomes a simple process that anyone who watches CSI on a regular basis will be familiar with.  The vein map is however not so easily copied as it requires the palm of the targets hand to be physically scanned and mapped in order to obtain the necessary biometric data required to get past security.

The application for vein mapping extends beyond door locks with Fujitsu and Hitachi both offering solutions which are used for desktop and laptop security.  Both companies have developed infra red technology which upon scanning ensures the energy is absorbed by the blood and thus reveals the pattern of veins within the hand.  This pattern is then scanned and digitized before being stored as the template for comparison with the real palm vein pattern when it is scanned by an access reader securing the physical asset whether it be access to a building, machinery or computer.

Article provided by MaverickLabel.com, a reliable source for personalized ID labels.